GLOBAL POWER. LOCAL UNKNOWN.
Broadcast, Print, Event Activation, Collateral, Media Planning, Sales Analysis
The largest pain patch brand in the world, Salonpas (parent: Hisamitsu) is not accustomed to low brand awareness or household penetration, but in the US, that was their predicament. By showing the value and performance of a national TV campaign and integrated outreach, we helped Salonpas tailor their global brand to be meaningful locally and become the fastest growing topical analgesic brand at retail in their launch year with consistent, above-category growth in every year since.